Keeping up with the metaverse angle – Universal Music label 10.22PM has announced the formation of a new supergroup called "KINGSHIP," whose members are four Bored Ape Yacht Club NFTs.

The project was created by 10:22PM founder Celine Joshua in collaboration with Jimmy McNeils, a leading NFT collector, who provided the Apes for the group. 10:22PM is Universal Music Group’s next-gen metaverse label. Joshua promised that “through music and events across the metaverse, we will bring the Apes in Kingship to life by building communities and utility, and entertaining audiences around the world”.

There’s no doubt that Bored Ape Yacht Club is one of the big success stories of NFTs thus far: a recent report suggested its collectibles had generated $542m in lifetime sales. Also interesting: it has been dabbling in lo-fi hip-hop with a round-the-clock YouTube stream. Do Gorillaz have competition?! I think Sir Lucian Grange might be in trouble, cause on our screen, it looks like one the KINGSHIP members is frying him with his heat-ray death stare. Via HYPEBEAST