Edwards started SBTV as a YouTube channel when he was a teenager and played a critical role in the British music scene in giving numerous rap and grime stars their first break. "We’ve lost a legend today. Jamal Edwards was an inspiration to so many, supporting artists and shaping culture through @SBTVonline," was YouTube's message. "We are deeply saddened to learn of Jamal Edwards passing. As the founder of @SBTVonline, his groundbreaking work & legacy in British music and culture will live on," from the MOBO Awards. Artists have also been sharing their thoughts. "Thank you for everything," tweeted Dave. "words can’t explain." AJ Tracey ("RIP Jamal Edwards, west london legend status"), Lady Leshurr ("I’m in tears. So heartbreaking to hear the news of Jamal Edwards") and George The Poet ("RIP Jamal Edwards. Giving God thanks that you did what he sent you to do. So many of us owe our careers to you bro. Thank you for everything"). His impact will be long-lasting and he was also one of the nicest people you'd ever meet – fly high, Jamal. Via multiple outlets