Saying that it “has not paid for the privilege to use the sound recordings that are featured in them” and has “misappropriated hundreds of the most popular and valuable sound recordings in the market”. This may be an important case because it highlights the place where platform-wide licensing deals for use of music in user-generated content meet the world of sync licensing. Regular users can use music in their videos, but when it comes to brands and influencers paid by those brands – defined as commercial activity – it’s a different story. Let's see...Via Billboard