When Peloton launched a series of Beyoncé-themed workouts last November, its market cap jumped by $1.5bn. No wonder it's, cough, crazy in love with collaborating with her again.
Its new 'Peloton x Beyoncé Artist Series' workouts launch today, with "72 hours of powerful content, 17 classes over a three-day period with content streamed globally from Peloton Studios New York and the new Peloton Studios London." Customers will be able to try workouts in disciplines including cycling, treadmill, strength, stretching and even an "outdoor run and walk" – this means people without Peloton hardware will be able to join in. Not so sure if it's for us but don't let that stop you. Via Peloton