It’s a standalone app but not a standalone subscription and came into being after Apple acquired classical streaming service Primephonic in 2021. The new app will have a catalogue of more than 5m tracks, including “exclusive albums” and “thousands” of spatial-audio recordings. It's an interesting move by the music and tech giant, and it's backed by the data – in 2020, a report by British industry body the BPI, Deezer and the Royal Philharmonic Orchestra (yes, a caveat again) claimed that 31% of Deezer’s classical listeners in the UK were under 35. Read that full report here if you want to dive deeper
Apple’s new Apple Music Classical app will launch on 28 March for iPhone with an Android version to follow.
13, Mar, 2023