Strap yourselves in for 'space Coke.’ Today, the beverage giant unveiled Coca-Cola Starlight, a zero-sugar soda that combines Coke with a taste “reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey into space.”
OK. Sweet but Psycho singer Ava Max will promote the limited-time-only product with an augmented reality (AR) ‘Concert on Coca-Cola.’ It can be accessed by scanning a Coca-Cola Starlight can or bottle, or visiting cocacola.com/creations. Partnerships with leading designers including streetwear brand Staple and an array of social filters across Instagram will also support. Via The Drum