It pulls together new releases from artists on TikTok, and is accessed simply by typing 'new music' into the app's search bar. This isn't a new hashtag obviously: artists have been using it for years to tag videos featuring their new tracks. But now TikTok is taking an active role in curating new music as it appears on its platform. Jonas Brothers, Miguel and Niall Horan are among the artists enlisted to promote its launch this week. Let’s hope they shine the light on independent music creators and emerging talent too.
TikTok launches #NewMusic hub focused on new releases
12, May, 2023