One of the most iconic football stadiums in the world is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season – the deal has been rumoured to be $310 million.
In response to Spotify paying a football club multimillions instead of working on ways to compensate music creators fairly, Twitter has been up in arms, including the UK's Music Venue Trust. "For the amount of money Spotify have agreed to spend on TEMPORARILY branding FC Barcelona they could, instead, have secured a PERMANENT future for circa 700 UK Grassroots Music Venues," it tweeted. #Priorities. Via The Verge