According to the new survey data from DiMA, 80% of hip-hop fans say they “couldn’t imagine living without music” and 93% say they are likely to continue using their favourite streaming service to repeatedly listen to their favourite artists, with a further 60% classifying themselves as “hard-core” fans. DiMA interviewed key execs involved in hip-hop: Timothy Hinshaw, Head of Hip-Hop and R&B at Amazon Music; Ebro Darden, Senior Global Editorial Head of Hip-Hop and R&B and Host, Apple Music 1 at Apple Music; Eric Stensvaag, Director of Curation at; Joshua “J1” Raiford, Vice President of Music Programming at Pandora; Carl Chery, Creative Director and Head of Urban Music at Spotify; and Tuma Basa, Director of Black Music & Culture at YouTube. They all shared new perspectives and interesting insights on the state of hip-hop today and where the genre is headed to bed out those stats. Really interesting read for your weekend – download the report here