Herndon has now launched Holly+ as a partnership with startup Never Before Heard Sounds. "The first tool of many to allow for others to make artwork with my voice," as she described it, with plans to "distribute ownership of my digital likeness through the creation of the Holly+ DAO". Holly+ is a "digital twin" for Herndon, which enables anyone to upload polyphonic audio, and get a version to download "sung back in my distinctive processed voice". Via MusicTech.net