Oliver Betts, our Programme Leader for Creative Music Technology, was featured in the February issue of the Music Ally report, which analysed key challenges the music industry will face in 2019 and how to tackle them.

Oliver discussed how budding musicians can take advantage of social media engagement to achieve success. According to him, the challenge of gaining visibility as a musician and content creator is not only about “the art of making great music, but building an online following that rivals stadium numbers before the industry engages with you.” For Oliver, “engaging with social media is now a must in the quest for success” for modern musicians.

You can read the full report here.