If you're an artist selling merch and you're pushing hard on YouTube, get hooked up with Shopify. It's a powerful platform where not only can you sell merch, but host and build your own website as well as connecting to Spotify and TikTok. The latest deal will see people who use Shopify able to feature their products across their YouTube channels and videos, including 'on-site checkout' for US-based YouTube channels, who'll thus be able to sell to fans without making them leave the video service to actually buy. This is all part of a wider push around online shopping for YouTube. Announced alongside the Shopify deal was a new 'shopping' destination in YouTube's explore tab, which is initially being tested in the US, Brazil and India. Via MusicAlly

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