Growing up in Altrincham, Greater Manchester, Sacha (47) left Manchester Grammar School with two U's and an E at A-level. He then began – and then swiftly departed – jobs working on market stalls in Manchester and Liverpool. Fast-forward two decades, he holds one of the most prominent positions in the North, advising directly into Andy Burnham, Mayor of Greater Manchester, and has founded some of the biggest and best music events in Europe - The Warehouse Project and Parklife festival.
After his Hacienda nights proved enormously successful, Sacha went on to buy a defining part of the Manchester music scene, Sankey’s Soap in 2000, selling his share in 2006 to launch the Warehouse Project with Co-Founder Sam Kandel.
The run of phenomenally successful club nights booked some of the hottest names in international house and techno music, including New Order, The Chemical Brothers and Calvin Harris, and continues to sell out today.
Parklife quickly followed in 2010 - a weekend that has become the nation’s largest metropolitan festival, hosting some of the biggest names in music, including Snoop Dogg, Liam Gallagher and Skepta. The annual festival employs over 4,500 people over the weekend and brings more than £10million into the local economy. Each year, it raises over £100k (£122k in 2019) for the Parklife Community Foundation, that is distributed to help local causes.
In 2018, as a result of his 25 years in the business, Mayor of Greater Manchester, Andy Burnham, appointed Sacha as Greater Manchester’s first ever Night Time Economy Advisor, to advise his team and the Greater Manchester Combined Authority (GMCA) on all issues relating to the night-time economy, providing a voice for workers, operators and the industry as a whole.
We are hugely excited to welcome Sacha (albeit virtually) to LCCM for #BOX11
– If you want to submit your questions for Sacha live, you MUST register and join via Zoom. You will receive an email reminder on the day of the event, and you can access the Zoom via your Eventbrite account
– If you're an LCCM Student and just want to watch along on the day, a secret YouTube link will be sent to you via email