Zara Larsson has made over $1M selling virtual merchandise on gaming platform Roblox. Mind = blown.
The Swedish star, known for hits like "Lush Life" and "Never Forget You", offers fans in-game items like hats, backpacks and sunglasses to dress up their avatars. With prices starting at less than £1, Larsson says it's "freaking insane" to have earned more than $1m (£740,000) since joining the platform in May.
Larsson first teamed up with Roblox to promote her new album, "Poster Girl", when concerts were cancelled during the pandemic. She hosted a virtual "dance party" within the game (which we covered here), allowing fans to hang out, watch her perform, and take part in an online scavenger hunt.
Using Roblox's in-game currency, 'Robux', fans could also buy outfits, hairstyles, dance moves and a customisable Zara Larsson avatar. Prices started at 60 Robux (approximately £0.67) rising to 400 Robux (£4.95) for the star's likeness. Is this the new future of monetisation of artists...?! Via BBC