Saturday will see the launch of the 'H1DD3N' immersive installation, an ever-growing augmented-reality-powered treasure hunt that will admit fans who use their smartphones to scan QR codes on nearby signs in select Verizon 5G public spaces across New York City, Los Angeles, Chicago, Miami and Seattle.

Upon entry into the AR treasure hunt, fans will explore larger-than-life art pieces, listen to Halsey's track "Darling" from their recent album If I Can't Have Love, I Want Power, and potentially win the grand prize of Apple's latest iPhone 13 Pro, which was revealed this week. This music/metaverse crossover is reach a Matrix-level, right? Via Billboard