In fact, they now describe themselves as an "experience services platform." Eh, what? Deezer is still a music-streaming service. But blue-sky brand development has taken flight resulting in a new purple-heart logo and a redesign of the company’s app. There's also been a sharpening of how the streaming service positions itself for users and for music creators (we've discussed their 'artist-centric' model and their partnerships with major labels previously). “We’re not an audio platform, we’re a music platform,” Deezer’s chief marketing officer Maria Garrido said, whilst CEO Jeronimo Folgueiradished an update on Deezer’s artist-centric payout plans: “The artists that actually create valuable content are all benefiting from it, the labels – and especially the indie labels – that have great content, they’re all benefiting from it." Let's see how it goes for Deezer across 2024. More here via a TechRadar report