Justin Bieber may have been sued by French band Justice for ripping off their logo, but at least on his upcoming world tour he's using his platform wisely to campaign for social justice and climate change.
Bieber has teamed up with Propeller to reward his fans for taking action. Every night on the tour, Propeller will enable fans to enter to win a VIP ticket upgrade to watch the show from one of the best spots in the house; fans also will be able to enter to win a trip to meet Bieber at his Paris show in 2023.
The megastar will be using his platform to raise awareness and inspire his fans to sign petitions, follow impactful organisations on social media, register to vote, volunteer their time, donate, and more in support of efforts to raise money for the Generosity Foundation, help transform the criminal justice system with REFORM Alliance, and fight climate change with NRDC.
The more actions a fan completes, the more they increase their chances of winning. Each night of tour there will be a local action curated by LIVE FREE to support criminal justice reforms at the local level. Fans will also be able to earn free concert tickets by participating in live trainings in select cities, focused on ending injustice in their communities. JB might not be everyone's cup of tea but credit where it's due – a fantastic example of an artist pushing to enact change. Via Variety