For a long time, marketing in the music industry was restricted to sending out mixtapes to club DJs and press channels. However, the world has moved online, and so has music marketing.
The music industry has evolved to be a billion-dollar industry, with its value in 2015 estimated at around $15 billion. Effective digital marketing strategies and resources have made it possible for artists and producers to promote their own music and not remain at the mercy of big music labels.