For a long time, marketing in the music industry was restricted to sending out mixtapes to club DJs and press channels. However, the world has moved online, and so has music marketing.

The music industry has evolved to be a billion-dollar industry, with its value in 2015  estimated at around $15 billion. Effective digital marketing strategies and resources have made it possible for artists and producers to promote their own music and not remain at the mercy of big music labels.

Today’s global music industry is fast-paced. Each year brings along new platforms and technology that reshape popular music trends. 

The musical world is also a lot more inclusive today with members of the public now having access to music production tools and a plethora of tutorials and resources.

With the sheer volume of new music launched every day, it is quite possible that your audience isn’t even aware of your work. The enormous number of listening options, such as streaming services can make it even harder to reach your target audience.

Do you love travelling and music in equal measures? Do you want to work with talented artists and experience concerts across the world? Do you wish to have the reputation of having an eye for musical talent?

One common debate is what is the best way for aspiring artists to succeed in the music industry. Do you learn and experiment on your own or do you invest in a proper music degree?

There are takers for both sides of the argument but opting for a music degree can have distinctive advantages. This blog dives into the importance of a formal music degree and the kind of career advantages it can offer.

The business side of the music industry is often overlooked but crucial to the success of the sector. Behind every successful artist or band, there is an army of talent agencies, music labels, studio owners and promoters who have important roles.

When you think of a musician, an image of a pop star holding a guitar on stage at a concert probably comes to your mind. In reality, the global music industry is enormous and employs millions of people working in different capacities.

If you are musically inclined, you can choose from a wide variety of roles, from songwriters to media producers. However, irrespective of your dream music career role, you need to be prepared for a lot of ups and downs throughout your career.

The capital of the United Kingdom, London, is renowned for a lot of things. It is the seat of the UK’s Royal Family, one of the biggest business hubs in Western Europe and has a plethora of historical landmarks like the London Bridge and Big Ben.