To mark the occasion, the accolade, which celebrates and supports the brightest emerging talent, will be going to 19-year-old Hamburg-born singer songwriter Zoe Wees, in what will be the first UK/German joint 'Artist On The Rise.' Expect the usual mix of exclusive content and YouTube events – Wees' channel currently has more than 347,000 subscribers, with her breakout track 'Control' notching up 44M views for its official music video. Via Record of the Day
YouTube Music launches 'Artist on the Rise'
07, Jul, 2021