Driift says that the new funding will help it accelerate its growth, while Deezer plans to leverage its technology and expertise to support the livestreaming platform’s future growth, including the roll-out of new products and offerings. Driift was launched in August 2020 and has sold more than 600,000 tickets for live streamed gigs with artists like Nick Cave, Niall Horan, Kylie Minogue, Biffy Clyro, Andrea Bocelli, Laura Marling, Dermot Kennedy, Courtney Barnett and Sheryl Crow.

Driift’s partners included the UK’s Glastonbury Festival where the company conceptualised, created and produced the ‘Live At Worthy Farm’ event. Fascinating – will Driift now start to sell music, too...? Who knows where this will end up. Via MBW