Coachella is selling lifetime festival passes for the first time — but you have to buy an NFT to get one. The music festival this week launched an NFT marketplace built by FTX US, with three collections of NFTs going on sale today. The company will auction the Coachella Keys Collection, a group of 10 NFTs that allow holders lifetime tickets to the festival.

Owners of the token will get passes to Coachella every year, plus “access to Coachella-produced virtual experiences forever.” NFT purchases also include special perks at the 2022 festival like front row access and a celebrity chef dinner. Time to check and see how much is in our crypto wallet... Via Coachella